Flak Photo + Lay Flat

“These kinds of partnerships are an integral part of my mission with Flak Photo.” – Andy Adams


©Richard Barnes

This collaboration has made the rounds and for good reason.  Shane Lavelette has quickly established himself as one of the most interesting thinkers about photography on the web.  And he’s certainly in good company with Andy Adams.  Flak Photo, in a few short years has established itself as a treasured photographic resource that will certainly be with us for years to come.

I’ve spoken with Andy a few times and what’s been clear is that he thrives on collaboration.  This is unique.  Collaborating with creative people is a difficult task.  The photography landscape online is littered with small collectives, blogs and zines promoting their own agendas.  It’s refreshing to see two well established brands connecting and utilizing the power of the web to promote a quality product that takes everyone interested in photography to the next level.

Lay Flat is special. It’s the kind of product I want to buy even if I don’t have the funds to purchase it.  It’s a perfect example of what you can do if you produce a quality product and market it to an audience that appreciates what you’re doing.

It’s a limited edition series, so not everyone will be able to purchase it.  And I’m not sure if they’re planning on making the content available online, but I think it would be a good idea.  I want to read those essays and I want to see the photographs.  This is the challenging aspect of these type of projects.  How do you make the content valuable and desirable without alienating the online audience?

There’s a tremendous amount of good work being produced and distributed online right now.  How do we make sense of it all?   Are the small collectives, zines, blogs the best model?  Where can we go with more collaborations? Consolidation?

Flak Photo is pushing photography forward online.  They’re doing all the right things.  I’m not certain where Andy is going right now but I now for certain he’s wired into everything that’s going on which is more important than anything.  He’s listening and taking it all in.  Flak photo will no doubt evolve rapidly in the coming years and produce some of the most interesting photography content on the web.

In the spirit of La Pura Vida, here are a few more photographs from the Lay Flat contributors. Congratulations on creating an inspiring and unique project….


©Andreas Weinand


©Anne Lass


©Hiroyo Kenoko


©Mark McKnight


©Yann Orhan